01
Agentic AI & automation
AI agents, voice assistants, and workflow automations that take real work off your team’s plate.
AGENTS · VOICE AI · MCPTHE PEOPLE BEHIND WHEREWEUP
Who you’ll
work with.
A small studio on purpose. The people on your first call are the people who design, build, and run your software.
BASED IN AMSTERDAM · FROM ITALYFOUNDER · SOFTWARE ARCHITECT & FRACTIONAL CTO
Paolo Cittadini
I’m the founder of whereweup, a software architect and a hands-on engineer. I help founders and businesses turn an idea or a vision into software that works in production. That usually means sitting with you to understand what the business needs, shaping it into a technical plan, and then building it.
I’ve spent more than fifteen years building and running production systems, and I care about getting the engineering right from day zero, so you don’t have to rebuild it all six months later. Most of the time that means building for the company you are today, not the one in your pitch deck.
I also lead our fractional CTO and technical assessment work. When a company needs a clear view of its platform, architecture, or engineering team before its next step, I run the assessment myself and stay on as the technical lead for as long as it’s useful.
01 / WHAT PAOLO WORKS ON
Three areas.
One way of working.
Understand what the business needs, shape it into a technical plan, then build it.
02
Cloud platforms
Scalable serverless systems on AWS and Azure, built with Go, Kubernetes, and infrastructure as code.
AWS · AZURE · GO · KUBERNETES03
Web & mobile apps
Cross-platform and native, from MVP to a product people pay for.
FLUTTER · WEB · MVPSSELECTED WORK.
02 / WRITING
Notes from the build.
MVP / PRODUCT
You built it, now it’s broken.
Five questions that decide whether to fix or rebuild.
Read the build story AI / PROCESSThe bottleneck in an AI-assisted team is not the code.
What really slows down a small team shipping with AI.
Read the build story VOICE AI / REAL-TIMELetting humans interrupt an AI mid-sentence.
How barge-in works in a full-duplex voice agent.
Read the build storyEVERY GOOD BUILD STARTS WITH A CONVERSATION.
Let’s make
your next move.
Tell us what you have in mind. We’ll talk through the possibilities and figure out a practical next step.
Choose a 30-minute slot on Calendly, or email us directly.
ON OUR FIRST CALL
- 01Your idea & where you are today
- 02The challenges worth solving first
- 03A sensible way forward
No brief? No problem.
Curiosity is a good start.
Curiosity is a good start.